English Literature Coursework: “But why, Mum?” shouted Sonny

â€Å"But why, Mum?† shouted Sonny. â€Å"I love it here. I have loads of mates, all our family are here and I'm actually enjoying the school I'm at!† â€Å"We just can't afford to live here anymore, son. Believe me, I would love to stay here but it just isn't possible. Don't be angry, Sonny,† pleaded his mum. But it was too late; Sonny was already clambering up the stairs with tears in his eyes. Sonny's mum looked down to the floor and sighed with a feeling of guilt and depression. She felt terrible that she was the person who had to ruin his day. Meanwhile, Sonny was in his room, face in pillow, crying. He felt terrible. He was only just starting to enjoy school; he had just started to become popular and most importantly of all, his mum had found a long term boyfriend and had gotten engaged. He finally felt stable and happy in life but in a matter of seconds his world had been tipped upside down! In the car, on the way to Hackney, the car pulled up at some traffic lights. Whilst Sonny gazed relentlessly out of the window his eye was caught by a conker tree. He noticed the way that it had a hard, spiky, cruel exterior but contained a yielding, gentle and attractive centre. Sonny thought about his new life in Hackney and how he could never see the conker emerging from its shell. Despite this he still desperately hoped that it would be nice in Hackney and not be as spiky, cruel and hard as it is perceived to be. He thought longingly of the friends he was leaving behind and wished that all this was just a dream and that soon he would wake up. He was tossed back into reality a few seconds later when the family drove past a road sign labelled Hackney, twenty five miles. â€Å"Nearly there, Claire,† said Clarence, Sonny's ‘Dad'. â€Å"I bet you're exited, aren't you?† â€Å"Yeah, I'm thrilled.† replied Claire half heartedly and with a raise of the eyebrows. Sonny's eyes caught his mothers as she turned around to look at him. â€Å"What about you, Sonny, you looking forward to seeing your new home?† asked Clarence. â€Å"No, not really.† replied Sonny, rather bluntly, and then fell silent. â€Å"Hey, cheer up lad. It won't be that bad.† said Clarence reassuringly, â€Å"I'm sure that you'll love it here. We'll make the flat look like home in no time.† The car fell silent again and Sonny continued to look out of the window, his head held up by his hand. As the family pulled up onto the pavement Sonny realised that they must be at their new home. This thought emotionally overwhelmed him and the tears streamed from his eyes. His mum looked over at him and ran around the car to comfort her upset son. As she wrapped her loving arms around him she muttered to him: â€Å"I'm sorry, Sonny, I'm sorry. I have completely ruined your life and I'm sorry. We'll be alright. We'll be fine. I'm so sorry!† Clarence thought it was best to stay away and let them have their moment together. While he was waiting Clarence heard a call from across the street: â€Å"Mummy's boy, Mummy's boy. Oi, Mummy's boy, wot up wiv you? Ya lost ya cuddly toy? Eh?† shouted the first boy belligerently whilst the other two laughed simultaneously. â€Å"Go away!† snarled Claire. â€Å"Oh, sorry ‘ard!† hurled the second child whilst the other two drew out a pair of ‘BB' guns and shot Claire three times in the chest. Clarence's anger grew and he let out a huge roar as he sprinted after the three children. Unfortunately to his, Claire's and Sonny's disappointment he lost them after only a few yards! As Clarence walked back to his fiancà ¯Ã‚ ¿Ã‚ ½e and Sonny, he stared disappointedly at Claire. Sonny continued to frown and then began to walk towards the entrance of the block of flats and then to their new home. They finally got to the door of the flat and Claire put the key in the door. As the door swung open Sonny began to see inside bit by bit. Once the door was fully open Sonny stood in silence and just stared into the prison like room. The floor was cold, grey concrete, no carpets, the windows were small and didn't look like they could open very far, the walls were painted a dark blue but the paint was chipped and was beginning to crack off of the wall! Sonny felt like he had been hit hard in the chest. He felt as though he couldn't breathe. A sudden image of his old home in Windsor flashed through his head. He couldn't believe that his parents couldn't afford something better than this! He still hadn't entered the room when Clarence looked over at him and noticed the censuring expression on his face. â€Å"Don't worry, Sonny, the removal van will be here soon and we'll have this place looking like home in no time!† said Clarence heartily. Sonny just looked over at him, unimpressed, then continued to observe the beaten up cell which was to become his home. That night while Sonny lie in bed, he once again began to think of his old world which he missed so dearly. He knew that Hackney was a lot different; the only time that you heard about it was on the news being linked with murders and rapes! They had only been here for a few hours and they had already been shot by BB guns, someone had stolen the dust caps off of Clarence's car and eggs had been pelted at the patio doors of his first floor flat! Sonny knew that he would never fit in around here and that he was going to have to toughen up quickly. He had school in a weeks time and he had to prepare himself, there would be a lot of problems to face and he would have to overcome them. Sonny was tired so he turned over and cried himself to sleep ready for the bumpy road ahead. The week dragged by slowly and more of the kids around the area had begun to vandalise their property. The balcony wall had been sprayed with the words ‘Mummy's Boy', the kids had been shouting abusive words to him and when Sonny's mum was returning home from shopping, the kids jumped out and stole one of the bags from her! Had Sonny just stepped into a war zone? Was he behind enemy lines? Why was everyone treating him so badly? Clarence was getting angry but Sonny thought that he was too frightened to do anything. Whenever Sonny saw him he was always looking out of the windows checking that the kids were well away. Sonny was still feeling low and he became consternated instantly when he realised that he was going to his new school the next day. He swallowed hard and rushed to his bedroom. He spent most of the night wondering what to do and the only solution he could think of was to just accept that he would not be liked and try to stand up to them. Unfortunately, Sonny's plan fell to pieces the next day. â€Å"Oi, Mummy's boy!† As Sonny looked up his heart sank and his eyes widened. It was the same kid, along with his two mates, who shot his mum with the BB gun. â€Å"Yes?† replied Sonny as politely as possible. â€Å"What you doin' ‘ere?† snapped the first kid. â€Å"I go to this school now.† Sonny replied charily. â€Å"Yeah I nowe dat, it's just dat we own dis part o da playground, mate!† retorted the first kid. â€Å"I'm sorry, I didn't know. Please forgive me.† pleaded Sonny. â€Å"Oh, please forgive me,† said the second kid, mockingly, â€Å"Scared are you Mummy's boy?† Sonny breathed in heavily and took a step backwards. The third kid look nervously at the first kid and Sonny caught a glance from him as the gang begirded him. â€Å"Where ya goin' Mummy's boy? You ai n't gettin away from us! We're gonna make you pay for thinkin you can jus walk away from us when we're talkin to ya! Get im Joe!† The second kid, apparently named Joe, grabbed Sonny around the waist and then thrusted both of his arms behind his back. While Joe had hold of Sonny, the first kid gave him a few jabs to the ribs. Sonny's legs gave way in pain but Joe continued to hold him up so that the attacker could continue to castigate him. After a few minutes Sonny's lip was bleeding and the only support he had was coming from the boy behind him holding him up whilst the bully continued his attack. â€Å"Hey, guys, that enough now! He's already gonna collapse! Just leave him now, you've ‘urt I'm enough! Sam, get off of him!† Sonny felt heartened by this but his vision was beginning to blur and he knew that soon he was going to pass out, he had to do something. â€Å"Oh shut up, Zack! He deserves all dis!† replied Sam, apparently humoured by Zack's outburst. Suddenly, Joe fell to the ground with a thump. Sonny looked behind him and glanced up at Zack who was standing over Joe with a worried expression on his face. He realised that he had to take this opportunity to get away so he leapt to his feet and sprinted towards the toilets. As he ran he heard: â€Å"You wait, bitch, we'll av you!† The rest of Sonny's lunch hour was spent sitting on a hard, black toilet seat sweating with fear and using a tissue to clear up his bleeding nose and patch up a cut which had opened up on his forehead. Whilst he was there he thought about Zack. Why did he help him? There was no need to do that, what's going to happen to him? Sonny was in to much pain to think about the answers and so he sat there in the cubicle, in silence until the end of lunch. Sonny managed to avoid the gang for the rest of the school day but as he walked home that evening he froze when he heard a call from behind him: â€Å"Alrite Mummy's boy?† called Sam. â€Å"Did ya fink dat you were gonna get away from us today? We followed you outta school jus to finish you off.† At this Sam pulled out a blade. Sonny's eyes widened but his expression remained stern. Sonny ran for it but only to be pounced on by Joe and held down whilst Sam approached. Sonny was panicking and was beginning to think that this was the end. Just as this thought emerged, a shining, glimmer of hope floated around the corner. Sonny looked up and caught another glance into the intense, furious eyes of Zack. He looked dreadful! One eye was black and he had a huge gash across his left cheek. It was obvious what had happened to Zack but Sonny was definitely glad to see him now. Zack took one deep breath and then sprinted towards Sam. As Zack reached him he leapt at his right hand and grabbed hold of it. Sam stumbled and fell onto his knees as his hand was prised open by Sonny's helper. Sam eventually lost grip of the blade and Joe let go of Sonny as Zack walked forebodingly towards the bullies. Joe and Sam looked and each other and then decided to run for it. Once both the bullies had gone Zack helped Sonny to his feet. â€Å"Cheers.† Said Sonny â€Å"Ah, it nuttin. Dey do dat ta every new kid. If ya stand up to em or beat em when they start on ya they respect ya! It's kind of a test. Stupid if ya ask me.† replied Zack, looking over his shoulder as he spoke. â€Å"Well why did you help me out then?† asked Sonny. â€Å"How come you didn't join in with them?† â€Å"Them two av bin doin dat for agez now an it getz a bit borin after a wile. I started feelin sorry for the kidz az well.† Said Zack â€Å"Sum ov dem were coughin up blood every now an den! I realised dat dey were bein too physical an fought dat I shood do summat bout it.† As he spoke he gazed into the sky every now and then as if he was reflecting and looking back on old times. The pair of them spoke for a good half hour and Zack decided to walk home with Sonny. When they got near to Sonny's flat, Sonny thanked Zack for everything and told him that he would see him the next day. They exchanged respectful nods and turned their backs to one another and headed in opposite directions. When Sonny got in he smiled for the first time in weeks. His insides were warmed at the sight of his mum and Clarence sitting, cuddled up on the sofa watching T.V together and all their chattels put up around the flat. The ‘cell' looked a lot better now and that night he slept through the whole night without a tear! Sonny finally felt good to be alive!

Health Care Marketing Information Matrix

Source of Health InformationType of Health-Related InformationMarketing MessagesHow the Consumer May Assess the Accuracy or Reliability of the Marketing Messages List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the sourceList at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message.Example: Website relating to Zyrtec McNEIL-PPC, Inc. (n. d. ). Zyrtec. In Zyrtec. Retrieved from http://www. zyrtec. com/econsumer/zyrtec/index. view Example: Information relating to the use of Zyrtec in the treatment of allergiesExample: Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example: Use the product to assess whether it works as stated. Web MD relating to appetite suppressants http://www. ebmd. com/diet/guide/weight-loss-prescription-weight-loss -medicineInformation relating to a prescription weight loss drug to treat obesityAppetite suppressants trick the body into believing it is not hungry or that it is full. The best way to ensure if the appetite suppressants are reliable are by purchasing the product and trying the product for a few weeks or months to see if it actually works. Website relating to Listerine http://www. listerine. om/products-why-mouth-rinse-at-nightInformation relating to an antiseptic mouth wash (Listerine) to kill plaque and gingivitis germs. Rinsing with Listerine twice a day cleans your whole mouth and kills plaque and gingivitis for 24 hoursListerine is the only branded anti- microbial mouthwash among OTC rinses to receive the ADA Seal of Acceptance. On the other hand, it has 25 years of research to validate it kills plaque and gingivitis. Website relating to Infants’ Motrin http://www. motrin. com/product_links/20? val=overview#Information relating to infants’ Motrin that support red ucing fever, sore throat, toothaches, and minor aches and pains due to the common cold Infants’ Motrin contains Ibuprofen. Ibuprofen is a nonsteroidal anti-inflammatory drug (NSAID) over-the-counter. NSAIDs are effective in relieving pain and reducing fever. Follow the label carefully and shake well before using. Locate the dosing chart and apply dose based on the weight, otherwise age. Use the enclosed measuring device. Only use up to 4 times daily and give to child every 6- 8 hours.

Motivation Factors at Tesco Essay

The history of labour relations in the UK is a story of the gradual empowerment of the working classes. The system of industrial relations in the United Kingdom (UK) is traditionally characterised by voluntary relations between the social partners, with a minimal level of interference from the state. In the context of very early industrialisation and a liberal political culture in which the state seldom intervened in the affairs of private actors, trade unions gradually consolidated their membership and power base throughout the 19th century. Various legislative developments also allowed trade unions the right to organise workers and engage in industrial action. In 1868, the UK Trades Union Congress (TUC), the confederal umbrella body for UK trade unions, was formed. The 1871 Trade Union Act recognised trade unions as legal entities as corporations and granted them the right to strike. Subsequently, the 1875 Conspiracy and Protection of Property Act allowed the right to peaceful picketing, while the 1906 Trade Disputes Act allowed UK trade unions to engage in industrial action without the threat of being sued for damages. In addition to this body of legislation, a minimal level of legal regulation that stipulated basic health and safety conditions in workplaces was also built up during the 19th century. The economic context throughout this time was also favourable to the development of trade unionism. Owing to the pace of industrialisation and the existence of substantial colonial markets for UK industry, the 19th century and early 20th century were characterised by extensive economic growth. This economic climate facilitated the development of a system in which some of the fruits of economic development could be designated for collectively bargained wage increases. In terms of the role of the law, collective bargaining was far more important than the influence of legal regulation. For employers and trade unions, the role of statute law was to support and extend collective bargaining rather than to comprehensively regulate the system. Notably, the law provided trade unions with a series of ‘immunities’ from UK common law. These immunities covered the right of trade unions to engage in industrial action with employers, which would otherwise have been illegal under UK common law. The membership of UK trade unions grew markedly in the post-war years. The era also represented the golden age of British ‘pluralism’, where the role of trade unions in securing industrial peace and efficiency was emphasised. In the private and public sectors, sectoral level collective agreements were also typically reached that covered whole industries. By the late 1960s, however, concerns emerged about the efficacy of a system in which shop floor industrial unrest appeared to be rising. This led to the Donovan Commission, a government commission that attempted to investigate the causes of workplace disputes. Industrial conflict grew markedly in the 1970s, partly as a result of the economic crisis that affected western countries after the 1973 ‘oil shock’. The era was characterised by trade union militancy and high levels of industrial action, and attempts by successive left-wing and right-wing governments to regulate the system largely met with failure. The period culminated in the 1978–1979 ‘winter of discontent’, where public sector trade unions engaged in regular and lengthy industrial action over the incumbent Labour government’s policy of public sector pay restraint. A conservative government, led by the then Prime Minister Margaret Thatcher, was elected in 1979 on an anti-trade union, neo-liberal platform. Successive governments of this political stripe pursued a legislative programme that placed legal restrictions on trade unions’ ability to engage in industrial action, and that privatised many areas of the public sector, while managing the public sector in an anti-union fashion. During this period, trade union membership also declined markedly, and the majority of sectoral collective agreements in the private sector were dismantled as companies abandoned them. A ‘New Labour’ government, led by Prime Minister Tony Blair, was elected in 1997, offering a moderately conciliatory approach to the trade unions. The cornerstone of the Blair government’s approach to employment relations was the use of legal individual employment rights to protect workers. Most notably, a national minimum wage was introduced. Many of these legal rights emanated from the level of European Union, and the post-1997 period saw a marked increase in the influence of legal regulation in the employment relationship. Nonetheless, trade union membership continued to decline, and in 2008 trade union density stood at 28%. As of 2009, the UK system of industrial relations would appear to exhibit a mixture of  characteristics. While the old tradition of the state not intervening in relations between the social partners is still manifest in the non-legally binding nature of collective agreements and in the fact that trade unions and employer organisations have little statutory involvement in public policy and little recourse to bipartite or tripartite forums at the national level, legally established employment rights would now appear to be a permanent feature of the UK system. The global 2008 economic crisis has particularly affected the UK. Unemployment rates have increased markedly, and several financial institutions have had to be rescued by the UK government. As of 2009, the effect of the crisis on the development of the UK system of industrial relations is unclear. Trade unions have responded to the crisis by calling for greater government intervention to support employment levels. At the same time, collective agreements have been concluded by the UK social partners at company level with the aim of reducing working time in order to preserve employment levels (UK0811029I). However, as of 2009, it is too early to identify any concrete trends. Main actors Trade unions Trade union density has fallen markedly in the UK since a peak of 56.3% in 1980. Despite occasional small rises in membership since 1997, statistics over the past decade would suggest that union density has reached one of its lowest levels at just under 30%. A large difference in trade union density rates is evident between the private and public sectors. As of 2008, trade union density in the private sector was 16.1%, while it reached 59% in the public sector (Department for Business, Enterprise, and Regulatory Reform, 2008). Trade unions in the UK are organised both horizontally and vertically, with some organising particular occupations, such as teachers; others organise in particular industries, while a few operate in particular companies. The sole trade union confederation in the UK is the TUC. There are 6, 471,030 members in TUC affiliated unions, down from a peak of 12,172,508 members in 1980. However, the TUC does not conclude or have the power to conclude collective agreements at any level. In response to declining membership figures, UK trade unions have engaged in many mergers in recent years. In 2008, there were 167 trade unions in the UK – this was down from 238 unions in 1998 and 326 in 1988. In 2007, the UK trade unions Amicus and the Transport and General Workers’ Union (TGWU) merged to form Unite the Union (Unite). This is the UK’s largest union, with a membership of about 1,900,000 workers. The largest public sector trade union is Unison, which has a membership of 1,344,000 persons and organises workers in all areas of the public sector. Employer organisations The TUC is paralleled on the employers’ side by the Confederation of British Industry (CBI). Like the TUC, the CBI has no mandate to collectively bargain and bind its affiliates. In general, the CBI represents large companies in the private sector and is regarded by the government as its main interlocutor with business. Its members comprise individual companies (currently about 3,000) and trade associations (around 150). Owing to the largely decentralised nature of employment relations in the UK, the role of employer organisations in the country’s industrial relations is not overtly prominent. Their role in collective bargaining declined notably during the 1980s, when many existing national sectoral level agreements ceased to function and companies began to negotiate with trade unions at lower levels. Some organisations have disbanded, while others have stopped trying to regulate employment conditions. Current employer organisations that do engage in social and employment affairs are the Engineering Employers’ Federation (EEF) and the Local Government Association (LGA). Employer organisation density in the UK is approximately 40%. Industrial relations Collective bargaining In the UK, the dominant level for the setting of pay and working time is the company or plant level in the private sector. In areas of the public sector – and in a small section of the private sector – sectoral level agreements are concluded. There are no national intersectoral agreements in the UK, nor  is there any tradition of this, aside from a very brief period in the 1970s. In 2008, the coverage rate of collective agreements in the UK was 34.6%. There is a large discrepancy between figures for the public and private sectors, with collective bargaining coverage for the public sector reaching 72% in 2008, compared with 20% for the private sector (Department for Business, Enterprise, and Regulatory Reform, 2008). Compared with other west European countries, the UK is notable for the disorganised nature of its levels of collective bargaining and the lack of legal backing and promotion that collective agreements are subject to. In line with the UK voluntarist tradition, collective agreements are voluntary instruments that are ‘binding in honour only’. However, the terms of collective agreements are normally incorporated into individual contracts of employment that are then legally enforceable. Collective agreements are subsequently never extended by legislation, and there are no voluntary mechanisms for the extension of collective agreements. Moreover, no formal mechanisms exist for the coordination of wage bargaining levels in the UK. However, in practice, trade unions in different companies and sectors often share information with one another, and agreements in certain companies and sectors often act as informal ‘benchmarks’ for negotiators in other areas. Collective bargaining in the UK has become far more decentralised since the 1970s and 1980s. In this period, many companies in the private sector left sectoral agreements and, in the public sector, collective bargaining also became more decentralised. According to one study (Visser, 2004), the degree of bargaining centralisation in the UK stands at just 13%. Other issues in collective agreements Collective agreements on issues besides pay and working time are not widespread. While vocational education and training is strong in some professional and technical sectors, it has been historically weak in others. Recent attempts have been made to regularise vocational training through National Vocational Qualifications, and these have been supplemented by further moves to establish lifelong learning routes – especially through the  Ã¢â‚¬Ëœuniversity for industry’ initiative. However, much of the provision of skills training is decentralised to the newly formed Sector Skills Councils (SSC). Currently, there are 25 SSCs in the UK; all of the councils are employer-led, independent organisations, each covering a specific area of the UK. Industrial conflict The Advisory, Conciliation and Arbitration Service (ACAS) is the main body involved in conciliation and arbitration in the UK. It is an autonomous, tripartite body established by statute and its task is to improve industrial relations. The largest part of ACAS’s work is individual conciliation. The amount of individual litigations and employment tribunal cases has increased considerably within the UK in the past decade or so. Arbitration is a relatively small part of its work, mainly because it has no powers to arbitrate without the consent of both sides. Arbitration is neither compulsory nor legally binding. The latest available official statistics show that, in a 12-month period to October 2008, some 147 work stoppages were recorded, in which 677,000 workers took part and 837,700 working days were lost. This marked a decline from the figures for the 12 months until October 2007, where 210 stoppages were recorded, involving 878,000 workers and resulting in 989,000 lost working days. These figures are also historically very low. In 1988, for example, there were 781 stoppages recorded, in which 790,000 workers were involved and 3,702,000 working days were lost. The figures for this year also represent a typical year for this period. The general decline in labour disputes in the UK is likely to be attributable to falling trade union density rates, and to the anti-union laws of the 1980s and 1990s. In 2008, large industrial actions occurred in the UK public sector over the government’s policy on public sector pay restraint. More complete statistics are available for 2007 regarding the sectors involved in strikes. In 2007, of the 142 stoppages recorded, 55 occurred in the transport, storage and communication sector, while 21 took place in the education sector, and 20  were recorded in public administration, defence and the compulsory social security sector, making these the three sectors most affected by strikes during the year. These sectors were also the most adversely affected in terms of working days lost and workers involved (Office for National Statistics, 2008a). Tripartite concertation Owing to the UK voluntarist tradition, policy concertation has been uncommon, and there are currently few formal mechanisms or forums for tripartite concertation in this country. From 1962, a tripartite National Economic Development Council existed, in which the government and UK social partners discussed economic policy; however, this was abolished in 1992. In the late 1970s, consultation between government, employers and trade unions was also growing in importance. However, the Thatcher government, which was elected in 1979, sought to eradicate any forms of corporatism. Since then, tripartism or corporatism has not been re-introduced on a comprehensive or formal basis. However, the UK social partners are regularly consulted by the public authorities on the direction of public policy in the country on an ad hoc basis; they are also represented in a series of committees that are of a tripartite nature. For example, the social partners are represented on the Low Pay Commission (LPC), an independent UK body that issues recommendations for increases in the national minimum wage. The LPC board consists of nine members – three trade union representatives, three employers and three labour market relations experts. At the sectoral level, the UK social partners are involved in the aforementioned SSCs, which seek to improve the skills of workers in the UK. Workplace representation Traditionally, there have been no statutory works councils in the UK. In line with the voluntarist tradition, workplace representation was solely achieved through trade union presence in the workplace and was not enshrined through the law. As previously mentioned, a considerable decline in trade union presence and power has occurred in the UK over the last 25 years. In 2008,  46.6% of workplaces had some sort of trade union representation (Department for Business, Enterprise and Regulatory Reform, 2008). The EU information and consultation Directive of 2002 (Directive 2002/14/EC) was implemented in the UK in 2004 as the Information and Consultation of Employees Regulations. The regulations lay down statutory procedures for workplace representation, and stipulate that workplaces with 50 or more employees must have a body for the information and consultation of employees in place. Employee rights Employee rights are enforced in the UK through a variety of mechanisms. Firstly, employees have access to employment tribunals that determine whether the rights of employees have been infringed. Trade unions are responsible for the monitoring of collective agreements, and the right of trade unions to engage in strike action is decided by the UK civil courts. Health and safety conditions in workplaces are monitored by the UK Health and Safety Executive (HSE), while compliance with the national minimum wage is monitored by the country’s HM Revenue and Customs (HMRC) department. Pay and working time developments Minimum wage A national minimum wage has been in place in the UK since 1997. The rate is set by the LPC, which advises the government on low pay and recommends appropriate rates. The current minimum wage in the UK – as set in October 2008 – for adults aged 22 years or older is GBP 5.52 (about â‚ ¬6.38 as at 7 July 2009) an hour. For workers aged between 18 and 21 years, the minimum wage is GBP 4.77 (â‚ ¬5.52) an hour. The minimum hourly wage for all workers under 18 years of age – who are, in addition, no longer of compulsory school age – is GBP 3.53 (â‚ ¬4.08). Some workers undertaking apprenticeships or accredited training may not be considered eligible to receive the national minimum wage for a certain period of time, which varies according to their age and length of time in employment. Other categories of workers who are exempt include au pairs, share fishermen, members of the clergy, those in the armed forces, prisoners and some people working in family businesses.  Moreover, the rate payable under the national minimum wage can, in all cases, be reduced where accommodation is provided to the worker. Pay developments In April 2008, the average gross annual earnings in the UK were GBP 25,100. In April 2007, the equivalent figure was GBP 24,020 (Income Data Services, 2008). An increase of 4.5% was therefore recorded. In November 2008, the percentage annual rise in collectively agreed average weekly earnings was 3.8%. In November 2007, this figure amounted to 3.4% (Labour Research Department, 2009). In terms of gender, the average gender pay gap in the UK in 2008 was 12.8%. This gap is measured in the UK on the basis of median hourly earnings, excluding overtime. In 2008, median hourly earnings excluding overtime for men was GBP 12.50, and for women GBP 10.91. Between 2007 and 2008, the gender pay gap in the UK rose by 0.3 percentage points from 12.5% to 12.8%. However, the gender pay gap stood at 17.4% in 1998, so the figure has substantially fallen over the last decade.

Physicans Assistant Research Paper Example | Topics and Well Written Essays - 500 words

Physicans Assistant - Research Paper Example They may also prescribe certain medications. In some establishments, a PA is responsible for managerial duties, such as ordering medical supplies or equipment and supervising medical technicians and assistants (Bureau of Labor Statistics, 2010). A rough average suggests that the PAs work 40 hours a week (Bureau of Labor Statistics, 2010). This seems quite normal, but the working conditions are quite stressful for them. They have to walk, stand and do certain routines again and again, which causes a lot of fatigue. Also, their work hours span through nights, weekends and holidays, and they have to remain stand by on call at all times (Bureau of Labor Statistics, 2010). This dictates personality requirements for PAs, such as emotional stability, compassion, care, sympathy, and having a big heart. They have to be good communicators and above all, they must be able to work normally around injured and ill people, while still maintaining a high degree to empathy for such people (Field, 2010). Physician assistants are highly qualified in their fields and the American Academy of Physician Assistants, Association of Physician Assistant Programs, and National Commission on Certification of Physician Assistants, Inc. are the major unions in this regard. To be a certified PA, one should pass a certified examination after graduation from an accredited institute, which gives them a certification of Physician Assistant-Certified (Field, 2010). Educational degrees in this field range from associate degrees to bachelors and masters level. Many colleges offer these courses, like Gannon University, King’s College and others. Mostly these programs are around two years. Students must also go through clinical experience in a vast array of areas including family medicine, pediatrics, general surgery, inpatient and ambulatory medicine, obstetrics and gynecology, geriatrics, emergency medicine, internal medicine, and ambulatory psychiatry. Improvement prospects for physician

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Futures and Innovation - Media and Innovation - Essay Example Innovation could help bring in more revenues for industries, for the government, and for the overall economy. It is a never-ending process and a way in which industries learn to adapt to the changing needs and wants of the general public (Schaffer & Paul-Chowdhury, 2002). In this postmodern society, some of the best innovations are through media. The dawn of computers and information technology (IT) has also been the go signal for media innovations. The wonders of the internet has already brought us online social networks, not to mention blogs, forums, and chat rooms where people of all walks of life can put across their personal sentiments, conduct their private businesses or simply socialize while glued to their seats. This virtual enterprise has especially made a difference on the business interests of the tourism industry. Governments from various countries as well as private companies specializing in travel and tours are now seeing the cost-efficient way of promoting native destinations to the rest of the world via the internet (Steinbock, 2003, pp.109-121). There is no need to send travel brochures or pamphlets by manual mail. Today, the tourism industry can simply build websites with state-of-the-art â€Å"Virtual Tour† features and att ract tourists from around the world. Virtual tourism has had a mixed reception, which is why this essay will scrutinize its benefits and disadvantages in modern-day tourism. Following a discussion on the pros and cons of this ground-breaking media innovation, this essay will also present a country case study dealing with the impact of virtual tours and virtualization in Portugal. Virtual tours are mock models of sceneries, shops, or places that help to promote the real ones. Also a kind of virtual reality accessible through several tourism websites, virtual tours are a set of continuous pictures, videos, and other multimedia that enables viewers to move from place to place with just a

Japanese and Chinese Styles comparison Research Paper

Japanese and Chinese Styles comparison - Research Paper Example Japan’s offenses of omission in dealing fully with its past marks as hindrance to its present overseas policy, but they pale in contrast with China’s historical sense of entitlement to local hegemony and its strong new form of condition-sanctioned anti-Japanese patriotism. China’s tactful language emphasizes toeing party’s line history rather than discriminating present-day interests, and it presumes that only one position in international affairs more often than not China’s — can be correct (Hagstrà ¶m 9) China today has much more to gain from association with Japan than from disagreement. Harping about past inflaming and sins the disputes over the islands do little good. If republic of China is to become the main power in the region, it can only do so with Japan, not next to it. As Germany and France have confirmed, ideas can change when government’s interest demands it. But changing Beijing’s thinking from hierarchy to collaboration will require strong leadership and a nuanced indulgent of national interests. China’s new leaders haven’t inspired much hope of either (Hunt 17). Socially, Japan developed on the Shogun ate life in which society revolved around honoring the emperor while maintaining a familys personal respect. The samurai, compared to the knight in the western European society, was one of the most accepted figures in Japanese society. While Post-modern China was also imperial in nature, China went without the Samurai system and instead relied heavily on a national army and private army. China and Japan both claim to be the shareholders of over  East China Sea  islets that China calls it the  Diaoyu Islands and Japan refer to it as Senkaku Islands. Tensions have been high from 2012 September, when Japanese government acquired three of the islets from private Japanese proprietor. This leads

Economics in an International Context Assignment - 1

Economics in an International Context - Assignment Example Similarly, the policies of the central government and the central bank are aimed at improving international trade and they have an impact on country’s economy and its international trade. Corporate social responsibility calls for balancing positive and negative externalities in businesses for sustainable growth and development in the long run. 1. International trade International trade is an important component in GDP of several nations. ‘The World Trade Organization (WTO) deals with the global rules of trade between nations.’ (World Trade Organization, 2013) Trade between nations has the potential to benefit all participating countries due to several reasons like import of technologically advanced machineries, materials for manufacturing products for exports and export of surplus agricultural produce. Reuvid & Sherlock (2011, p. 23) stated, ‘Between 2001 and 2008, world merchandise trade exports increased steadily from $4.7 trillion to $12.1 trillion, while trade in commercial services rose from 1.5 trillion to 3.8 trillion.’ Market structure and economic systems: According to Rivera-Batiz & Oliva (2003, p. 392) ‘Differences in market structure create different incentives affecting production decisions and trade behavior.’ Monopoly in various countries has given way to monopolistic structure or oligopoly with the smaller number of firms controlling the markets indirectly, circumventing the regulations on restrictive trade practices. The structure of markets in any country is influenced by the economic system adopted in the countries like the capitalist, socialist or communist. Traditionally, the imposition of tariffs and quota system in closed economies increased the prices that affected imports negatively. Under the free trade regime, the complexities have considerably increased. However, new trade models are not in a position to dispense with the subsidies and tariff, since various countries have various economic agenda that may not be consistent with free trade policy. Restrictive trade practices: In the international trade, import controls are the important tools adopted by governments to regulate the countries’ foreign trade. ‘The main objectives of import controls have been to protect domestic industry, raise revenue, and improve the balance of payments.’ (Thomas, V. & Nash, J. 1991, p.5) Though the objectives are reasonable, under globalization drive pursued by the countries in the recent years their economies cannot be kept insulated from the developments in the international economy. Krishna (1985, p. 1) stated ‘Voluntary export restraints (VER's) have been increasingly used to restrict imports recently’ and the malady still persists. Such problems mainly arise due to worsening balance of payments position in developing and underdeveloped countries. The impact of regional trade agreements on international trade cannot be underestimated. Kurihara (2011 , p.846) argues ‘RTAs are not an efficient way to promote international trade.’ Restrictive trade practices in the international trade will be detrimental to the development of global competitiveness in the industries. Collusion among the producers could lead to the formation of cartels and differential pricing.

Faisal- Organisational Innovation And Change(OIC) Essay

Faisal- Organisational Innovation And Change(OIC) - Essay Example As a Supply Chain provider across many producers and countries, FSL provides the convenience of a one-stop shop for customers through a Total Value-Added Package: from product design and development, through raw material and factory sourcing, production planning and management, quality assurance and export documentation to shipping consolidation. With an annual turnover of around ? 25 Million, FSL employs about 30 people worldwide. Over the course of 3 years, FSL has developed from a Malaysian export trader into a multinational trading company (Annual Report, 2009). 1.2 FSL MISSION The company has a vision to be one of the world leaders in global trading. Its vision is: " To be the leader in the local and global markets by providing the best quality of products and services through strong emphasis on teamwork, collaboration, customer service, total commitment, trust, and mutual benefits" (FSL Company Profile, 2007) . The company’s business objectives are the following, with cu stomer focus as its priority: As a one-stop-shop service The company is comprised of small, dedicated teams of product specialists who focus on the needs of particular customers and organize for them. It provides the convenience of a one-stop shop from product development, through production management, to customs clearance and delivery when required. A coordinated global network FSL maintains a network of sourcing offices in 40 countries that work together to find the best sources for different components, fueling a constant process of adaptation. It has a policy of not owning any production facilities that keeps it flexible to search for quality-conscious, cost-effective producers who can consistently deliver against deadlines. Quick response FSL has been a pioneer in quick response manufacturing out of Asia since 2002. In order to move even closer to their customers, FSL is currently concentrating on the extension of its sourcing network in markets like the China ,Mediterranean, Eastern Europe and Central and South America. Social Responsibility FSL understands that its customers today face an increasingly discerning group of consumers who are not only looking for quality and value, but are also concerned about how the goods are made. Compliance is a key element for all the steps of the company’s supply chain. Through systematic inspection, audit and vendor education we help customers enforce their high standards throughout the factory base. 1.3 Business Operation FSL’s core business operation is trading. It has been trading ever since it has started its business. It trades its business by importing goods ordered by its customers especially Malaysians, who want the products that are manufactured in China, Thailand, Vietnam, etc. Most of FSL customers are importing their products from China and FSL has a very good network of contacts and connections among China’s best manufacturers and wholesalers. The company caters to both local and

MCA DENVER Essay Example | Topics and Well Written Essays - 500 words - 1

MCA DENVER - Essay Example MCA Denver is organizing an exhibition of awesome artworks by noted sculptor, Dario Robleto in the â€Å"David & Laura Merage Foundation Gallery,† and the â€Å"Lu & Chris Law Gallery† where the sculptures will be available for public display from February 4, 2011 to May 15, 2011 (â€Å"Dario Robleto: An Instinct Toward Life,† par. 2). The artist is well-known for his sculptures that utilize the memorabilia of warfare, including bullets, bone dust, pulp made from letters of soldiers sent to their wives, threads of fabric obtained from the soldiers’ clothes, etc. This image â€Å"Defiant Gardens† is a part of the artist’s collection entitled, â€Å"An Instinct Toward Life† (â€Å"Dario Robleto: An Instinct Toward Life,† par. 1). The sweet memories have been beautifully sculpted by the artist to emboss the flowery creations symbolizing that memories always remain fresh in the minds of widows, friends, and relatives. The bullets have been used to adorn the photo frame having the pictures of soldiers and sculpted to create the tiny bells hanging on the top of image.

Affirmative Action PRO vs. CON Essay Example for Free

Affirmative Action PRO vs. CON Essay The 108th Congress of the United States brought up the debate of whether to allow public institutions to adopt the Affirmative Action, allowing minorities to have higher opportunities than the majority. Although no specific stand was approached, it clearly shows the growing interest of people on the act of Affirmative Action. I am pro Affirmative Action when dealing with public institutions. However, I believe a private institution should practice equality. Affirmative Action compensates for the past faults and biased treatments toward minorities, provides ample opportunities to unprivileged people who currently cant be accepted to institutions, and could rid of the biased view many people still have on minorities. Looking back on American history, we can clearly see many prejudiced acts and viewpoints towards the minorities. The most obvious example is with African Americans. Now at present times, Affirmative Action can and will compensate to a degree the hurts and pains minorities suffered. Although people call America the land of opportunity, many people, consisting largely of minorities, never get a chance to succeed. Many colleges screen applicants with a biased standard, calling it tradition. Companies and institutions prevent employees from receiving full privileges, shouting company regulations. Affirmative Action can tear down those obstacles and false standards giving those underprivileged new opportunities. When Asians fluctuated to the United States during the gold rush, many locals responded violently thinking they will take all the jobs there were. Even today, a number of people still hold biased views toward the minorities. It is evident on the existing practices of the Ku Klux Klan. Affirmative Action can change much of those biased views and allow the minorities to be accepted in the eyes of others. Although Affirmative Action should apply to public institutions, equality should be practiced in private institutions. Equal treatments should allow others to participate on making a non-discriminatory system. Equality, not favoritism, should be standards on private institutions. However, on the overall view, I stand pro on Affirmative Action.

Vodka In An Absolut World

Vodka In An Absolut World Every bottle of Absolut Vodka is produced in Ahus, in southern Sweden where the wheat that gives Absolut Vodka its smooth grain character grows. Absolut Vodka is produced from winter wheat, a hardy wheat grain that centuries of experience have shown to produce superior vodka. Absolut Vodka uses a process called continuous distillation, introduced in Sweden in 1879 by The Vodka King Lars Olsson Smith (Pernod Ricard, 2009). The water it uses comes from our own deep well. Producing its vodka in one location using local raw materials gives VS Absolut Spirits complete control of all stages of production and ensures that every drop meets the companys high quality standard. Unlike other vodkas, the Absolut Vodka flavors are made by blending the vodka with only natural flavors and no sugar is added. In fact, Absolut is as pure as vodka can be. Still, that purity has a certain taste; rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit (2009). Absolut Vodka currently comprises its products within many flavors, such as vanilia, raspberri, apeach, ruby red, pears, and mango. All Absolut Vodka products can also be enjoyed neat or mixed in drinks. In addition, the shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. The bottle shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. It looked elegant, different, simple and very Swedish, and was decided that there should be no label not to hide the crystal clear liquid. Blue was decided upon as the most visible and elegant color for the Absolut Vodka logo. The flavor comes in a transparent bottle in order to show how pure and clear its vodka is. The brand values of Absolut are defined as Clarity, Simplicity and Perfection. All three are there, visible on the bottle. Absolut Vodka currently comprises the following products within the same quality framework: Year Product 1979 Absolut Vodka 1986 Absolut Pepper 1988 Absolut Citron 1992 Absolut Kurant 1999 Absolut Mandrin 2003 Absolut Vanilla 2004 Absolut Raspberri 2005 Absolut Apeach 2006 Absolut Ruby Red 2007 Absolut Pears, Absolut 100, Absolut Mango 2008 Absolut Los Angeles 2009 Absolut Boston 2010 Absolut Berri Acai, Absolut Brooklyn, 2011 Absolut Wild Tea, Absolut San Francisco Source: http://en.wikipedia.org/wiki/Absolut_Vodka Creativity is what drives Absolut brand forward. That applies not only to the marketing and design, but also to the product development. When launching a flavour, the Absolut Company wants to make room for new cocktail experiences. 3. Brand Positioning Absolut Vodka is positioned as premium brand in the minds of the target consumers. The price of the product is high. Absolut is one of the expensive brands among the leading brands in the U.S. as illustrated in Exhibit 4. The company also tried to feature the product as a high end product. For example, Absolut had an identity campaign termed Smart, showy, sassy, sophisticated and stylish. By this kind of brand personality statement, the brand was associated with the fashion conscious, rich, desperate and dynamic lifestyle-namely the Absolut Lifestyle. Absolut entered Glamour world and tried to relate the brand with fashion world. In the Lifestyle magazines, the glimpse of a trendy tanned fashionable girl posing and wearing Absolut Vodka marked attire became widely visible. The brand personality of Absolut was communicated successfully with the help of a series of aesthetically designed advertisement campaigns both in print and in electronic media. The word Absolut was punned in conjunction with creative images of the bottle and with strong positive feeling awakening words or phrases. Absolut went for simple, but sophisticated ads a classy picture of the bottle accompanied by a witty caption (Facts Abusolut Ads, 2009). Those advertisements have not only broken advertising records year after year but also have captured the eyeball alongside the imagination of the general public. The advertisement campaigns were nice to look at, easy to understand yet had the spark of intelligence and smartness. The modes featuring in the advertisement had a tanned skin most of the times thus the brand tried to relate itself with a sense of sunny, urban and dynamic lifestyle. The brand was more inclined to lay emphasis on girls. Because vodka is an odorless drink and do esnt give any quirky sensation while drinking, this was assumed that girls would love this kind of product features. Absolut Vodka soon became news. The latest ads often started getting journalistic coverage in magazines and on TV. Everybody talked about Absolut campaigns be it the Absolut Manhattan ad portraying an aerial view of New Yorks Central Park in the shape of an Absolut Vodka bottle or 26 Russian painters creating their own most personal impressions of the bottle. Over the years Absolut has commissioned not only over 300 painters, but also leading artists in all fields like sculptors, glass designers, musicians and fashion designers. The main strategy of the brand was to avoid relating the product with only one particular lifestyle and the ads were to have a timeless but contemporary theme. Absolut Vodka can be proud of its ads in crossing the line between advertising and art using different medians such as paintings, limited edition bottles, shirts, and sculpture (Brand Spotlight: Absolut Vodka, 2010). Many famous artists worked for the company, including Andy Warhol and Keith Harris. TBWAs branding campaign for Absolut Vodka was listed as one of the top ten campaigns of the last century by Advertising Age and the campaign won many awards including an Effie and Kelly awards which are probably the most prestigious awards in the advertising industry (2010). Those highly accepted and widely popular advertisements campaigns could successfully del iver the main brand positioning ideas of Absolut Vodka, i.e. premium product, high quality and association with art and a good life. 4. Competitors and their Campaigns In addition to Absolut Vodka, there are over other 30 vodka brands in the U.S. market as shown in Exhibit 2. Those brands are original from nine countries such as Belgium, Britain, Denmark, France, Finland, the Netherlands, Poland, Russia (Latvia and Estonia), and Sweden. Apart from American made brands existing in the market such as Popov, Gordon, etc. there was the emergence of new American made vodka brands in the past several year such as Skyy, a lovely San Francisco spirit, the newly arrived Teton Glacier, unique vodka made in Idaho, etc (Department of Liquor Control, 2009). In 2007, there were seven leading vodka brand in the U.S. market including Smirnoff, Absolut, Grey Goose, Skyy, Stolichnaya, Ketel One, and Svedka respectively as shown in Exhibit 3. These brands are made in different countries. However, the American made brand like Smirnoff was ranked the number one U.S. market share in 2007, followed by Absolut Vokda. A brief profile of five leading brands that were Absoluts competitors and their campaigns in 2007 will be discussed in next session. 4.1 Smirnoff Smirnoff is the #1 selling vodka in the U.S and the world. It had a 17.2% share in 2007. It is originally produced in Russia, the recipe found its way to America in the early 1900s. Smirnoff is one of alcohol brands of Diageo (Dee-AH-Gee-O), the worlds leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, JB, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. In November, 2006, Smirnoff renewed its alliance with James Bond in the film Casino Royale. The alliance involved a multi-million dollar media campaign, which was activated in the U.S. and around the world. The campaign included a broadcast advertising campaign; on- and off-premise promotions and sweepstakes; a global public relations campaign; and a fully interactive Casino Royale microsite (Zydel, 2006). Smirnoff had the close partnership with Bond in 1962à ¢Ã¢â€š ¬Ã‚ ²s Dr. No. In a scene when the villain hands Sean Connery a Martini, shaken not stirred made with Smirnoff Vodka. This monumental moment in film made some impact on the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over (2006). Exhibit 5 shows a cross-promotional ad for James Bond Casino Royale and Smirnoff Vodka and some scenes in James Bonds movie in 1962s. In August, 2007, Smirnoff launched its largest ever marketing campaign ( £5M) which was named Sea to promote the brand. It centers around a 60-second commercial created by JWT, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at selected cinemas across the United Kingdom. There were various tie-ins launched, including the Smirnoff Purifier, an online game, point of sale Smirnoff purity kits, and a tour of a custom-built Smirnoff Purification Installation used to make drinkable samples of water taken from saline or otherwise undrinkable water at selected sites (Sea: Advertisement, 2010). 4.2 Grey Goose Grey Goose was imported to the United States by the Sidney Frank Importing Company which is located in New Rochelle New York. In 1997, the brand became national prominence when it was awarded substantially for its quality in the U.S. In 2004, Sidney Frank then sold the right of manufacturing to Bacardi. Grey Goose was the first prominent French vodka but has seen some competition from Nuage, Ciroc and Idol which are now on the market. Each of these vodka brands are premium brands sold in North America (Grey Goose Vodka, 2007). In 2007, it held a 6.3% share of the U.S. Market. In 2007, claiming itself to be the Worlds Best Tasting Vodka, Grey Goose launched its new Discerning Taste advertising campaign which was produced by New York-based @radical.media. The campaign was the brands first major advertising effort since its acquisition by Bacardi Limited in 2004. It consisted of four different print advertisements and three broadcast spots. Creative elements of the campaign capture particular moments, people, places, and events in the lives of Grey Goose consumers revealing their unyielding lifestyle of discerning taste. The theme of the advertising platform supports the brands commitment to represent more than just a spirit, but a luxurious lifestyle brand. The print composites reveals the back stories of Grey Goose drinkers by portraying images ranging from playing golf to a spontaneous late night dinner with friends. These snapshot moments suggest that a Grey Goose drinkers inherent eye for detail leads them to seek refined subtleties in more than just th eir vodka but in all aspects of life (Grey Goose Vodka 2007 Advertising Campaign, 2007). The advertising campaign commenced in conjunction with the U.S. Open Tennis Championships in which Grey Goose was the Proud Promotional Partner of the tournament. The advertisements surrounded broadcast coverage on the USA Network and appeared on target outlets such as the Golf Channel, ESPN, and HD Networks and in print outlets such as BlackBook, Departures, GQ, Golf Digest, Travel + Leisure, Vanity Fair and Wine Spectator (Grey Goose Vodka 2007 Advertising Campaign, 2007). 4.3 SKYY SKYY is one of the fastest growing spirits globally and the leading domestic super premium vodka in the United States (Baker Hearn, 2005). The brand was launched in 1992 by Skyy Spirits, LLC who is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. It had 4.6% U.S. share. Skyy vodkas highest quality and ultimate smoothness are perceived by consumers due to the state-of-the-art process of quadruple distillation and triple filtration (2005). According to the good design of its distinctive cobalt blue bottle and award-winning marketing communications, SKYY is synonymous with quality, sophistication, and style (2005). SKYY Vodka let the worlds most accomplished and controversial photographers interpret the brands sexy image in bold and daring fashion (Press Release: Skyy Spirits Unveils Sexiest Ad Campaign in Skyy  ® Vodka History, 2010). In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign. The national campaign was named Cocktail Moments and was available for national outdoor, print, and online. Exhibit 6 shows some ads for this campaign. The creative was launched outdoors beginning January 2007 in LA, Chicago, Miami and San Francisco (2010). Magazine insertions start in February of 2007 in men and womens entertainment and lifestyle publications, including ESPN, InStyle, US Weekly and People, as well as on www.SKYY.com. The ads also ran as banner ads on selected websites including ESPN.com, Evite.com, an d Gay.com, starting in mid-February. Due to its bold, sexy imagery, SKYYs ads have become collectible pieces of artwork (2010). 4.4 Stolichnaya Stolichnaya has its origins in the Moscow State Wine Warehouse No. 1 which was opened in 1901 by the authorities to ensure higher quality vodka production (Stolichnaya, 2010). It was the first vodka to be introduced and imported into the USA, in 1972. Stolichnaya was at this time a good choice to the USA-produced vodka brands as it tasted milder due to a more refined distilling process (2010). However, Stolichnayas popularity has been dependent on the political climate between the U.S. and the former USSR. In 2005, Stolichnaya was included in the Pernod Ricard portfolio. Pierre Pringuet, Managing Director of Pernod Ricard said We needed a major vodka to boost and balance our product range. Stolichnaya signalled our first step in the vodka market and we are proud of our achievements in developing this fine brand. But with ABSOLUT, we have now made a giant leap forward! (Pernod Ricard, 2008). Since 2005, sales of Stolichnaya grew up from 2.1 million to 3.4 million cases and it had a 4.2% share. In 2007, the brand received several awards including Best New Product in the U.S. and Best New Event in the UK. Additionally, its benchmark Ultra Premium Stolichnaya Elit also got the highest rating by the U.S. Beverage Tasting Institute (2008). While renovating the brand, Pernod Ricard launched a new advertising campaign for the Stoli family in order to remind consumers to Choose Authenticity on April 9, 2007 (Pernod Ricard USA, LLC., 2007). Exhibit 7 presents ads of this campaign. The campaign debuted in leading U.S. magazines as In Style, Rolling Stone, and GQ in May, 2007. The new campaign was in a visual style and based on a Russian artistic movement called constructivism, that celebrated the strong industrial structures of the early 20th century when there was the creation of Stolichnaya (2007). The campaign depicted positive Russian icons in a proud tone and humorous way. One of the first ad executions headlines was The Mother of all Vodkas, from the Motherland of Vodka. The new campaign was developed according to two findings of research that: first, that the remarkable history of Stoli hadnt been fully told; and second, that authenticity was a critical consideration in the purchasing decisions of sophisticated, young adult consumers at that time (2007). Patrick Piana, Senior Vice President, Marketing, Pernod Ricard USA said: Pernod Ricard has consistently demonstrated its ability to drive brands to achieve their potential, and we are confident that this new Stolichnaya campaign will resonate with the brands core consumers and build on our overall track record of success(2007). However, after the purchase of Absolut was completed, Pernod Ricard ended its agreement with Stoli. William Grant Sons USA signed an agreement to distribute Stolichnaya in the U.S. in 2009. 5. Consumer Behavior The comprehensive analysis of vodka by the Beverage Information Group and research by Simmons Market Research Bureau reveal consumer behavior of vodka as follows: Vodka is unlike any other spirit category. The proportion between male vodka consumers and female consumers are fairly equal. Furthermore, it is consumed by all adult age groups (Simmons Market Research Bureau, 2007). Due to universal appeal of vodka coupled with its versatility as a mixer and the cachet high end products, it has continued to attract adult consumers (Beverage Information Group, 2008). Females favor flavored vodkas while males take the lead among several brands-Absolut Kurant, Stoli Citros, Stoli Ohranj and Stoli Cranberi (Simmons Market Research Bureau, 2007). According to Simmons (2007), the older the brand the older the consumer. Stolichnaya drinkers tend to be older than Absolut drinkers. Also, Absolut drinkers tend to be slightly older than Grey Goose consumers. Belvedere scores highest in the 21-to-24 age group among unflavored vodkas. Younger adult consumers tend to be attracted by somewhat sweet flavors-vanilla and raspberry. Whereas older consumers prefer classic cocktails that are savory in nature (Beverage Information Group, 2008). All vodka consumers are moving toward a healthier lifestyle and a greener planet. (Beverage Information Group, 2008). It was found that several marketers are incorporating natural and green elements in their products. This is a trend that is expected to continue (Beverage Information Group, 2008).. Limited edition products that benefit local causes such as Absolut New Orleans and Absolut Los Angeles are another trend that is expected to gain a following (Beverage Information Group, 2008).. Overall, consumers are moving away from sweet cocktails into the savory area. This may not bode well for several flavored vodkas (Beverage Information Group, 2008). Review of publications about vodka brands uncovers that there are some significant factors that enhance customer decision making process when buying vodka as follows: Luxury: By definition, vodka is a clear, tasteless, odourless liquid-meaning that a basic level of quality distilling yields vodka on par with any other. Yet through clever ads and higher pricing, Absolut vodka became the premium vodka over Smirnoff in the 1980s. Then, i n the 1990s, Sidney Frank consciously decided to introduce Grey Goose vodka, which costs 50 percent more than Absolut, with reasoning that people would pay more for a brand they saw as more exclusive, just as they did with Absolut over Smirnoff. Since vodka is one of premium alcoholic drinks, it is considered a kind of luxury items (Rothbaum, 2009). Flavors: Several companies keep introducing more varieties for customers to choose from, this strategy has proven to be quite successful. Also, the U.S. is the worlds biggest market for flavored vodka and a new flavour can drive sales. For example, in the summer of 2007, Finlandia introduced grapefruit flavored vodka. The vodkas popularity has been so great that it has increased the brands overall sales of flavored vodkas by almost 10% (2009). Thus, there are still room for competition in the vodka category. Store shelves are now packed with new flavours and brand extensions from numerous well-established brands (2009). Price: Setting an inviting price to attract consumers seems to be successful for some brand vodkas like Smirnoff. For example, Smirnoff posted a 4.0% gain in 2008 and making it the top-selling spirit in the U.S., leveraging its rainbow of flavors as well as its inviting price (2009). This pricing strategy must be employed carefully for luxury goods like vodka, since consumers still perceive that Vodka should not be cheap. It is not a product of first necessity. Even though higher-priced brands are seeing slower growth, consumers are still spending a lot of money to purchase these prestigious brands. Reference Group: Vodka consumers use reference groups such as co-workers, friends, and family as a guide to select a brand, since vodka is a product that can be shared in social occasions and consumers tend to please all of those groups when they gather. Thus, group situations constitute their purchase decisions. Packaging: Packaging has always played an important role in developing brand image, and the vodka industry is not exceptional. According to Adam Rosen, the brand manager of Wyborowa Vodka, the vodka industry is much more image conscious than other liquors (Labbrand Consulting Co., Ltd., 2009). In addition to ingredients and taste, packing is another factor influencing vodka drinkers buying decision- the vodka they choose should make a statement to others. Thus, the bottle design should display sophistication and class. For example, Svedkas new bottle reflects their cheap chic positioning, allowing consumers to purchase a premium vodka at a competitive price (2009). This should appeal to hip night life lovers, but not older customers accustomed to having a casual drink at home. It was found that the older audience will appreciate a classic bottle design that looks nice in their alcohol cabinet (2009). As Svedka hasnt redesigned their bottle for over 10 years, the repeat customers like ly have a strong connection to the old brand image (2009). In short, packing can influence decisions made through constructive process at the time of purchase. 6. History of Brand Advertising Absolut Vodka has become famous mainly due to its advertising campaigns. The shape of the bottle of Absolut vodka is very unique and is emphasized in all their advertisements. For about 25 years, the focus on the product has been the main theme in advertisements for Absolut Vodka. They ran campaigns of humor featuring their unique bottle. It is the unique advertising campaigns that have made Absolut a popular brand going up to the heights of Coke and Nike. In 1981 they started the Absolut ________ campaign. Absolut Perfection which was created in 1981 was the first advertisement and it is still popular today. They had clever concepts like Absolut L.A. which showed a swimming pool shaped like a bottle or Absolut Warhol which showed the painting of a bottle by the artist. One of their popular ads is the Absolut London', which shows the door of 10 Downing Street resembling an Absolut bottle. In a 1988 feature of a playboy magazine they showed a bottle like a model and this ad was called Absolut Centerfold. Then there were issues Absolut Disco (2007) related to dance music in 2008 Absolut Masquerade under the theme Every night is a masquerade and in 2009 the Absolut Rock Edition as a tribute to rock and roll. They wanted to end this campaign in 1997 with the launch of an offbeat bottle campaign on April fools day and it was very popular. But it took 9 more years to come up with a different campaign due to its limited advertising budget. Th e Absolut ____ campaign enabled the brand to become the best-selling imported vodka in the United States as sales rose from 20,000 cases in 1981 to almost 5 million in 2007. In January 2006 they started a campaign called The Absolut Vodka which had a theme on the pun between the brand name and the word absolute. This multimedia campaign demonstrates the headship of Absolut Vodka as The Absolut Vodka and observes other classics that are absolutes in our culture. This campaign is an evolution of the brands iconic, 25-year-old advertising and one that underscores the brands marketing ingenuity and continuous creativity. This campaign was broadcasted on television in the United States. The campaign also featured online and print executions. The new execution was built on the brands existing campaigns. The broadcast depicts a collage of absolute moments and icons that bases modern culture. Pictures include The Absolut Morale Booster (Marilyn Monroe singing for U.S. troops) and The Absolut Road Trip (first manned trip to the moon). The print advertisement features an Absolut Vodka bottle levitating over a color-block table with copy that reads The Absolut Vodk a the image connotes an exclamation point. The print ad shows the genuinity of Absolut Vodka and conveys only one message that Absolut is The Absolut Vodka. The Absolut Vodka campaign targeted a new and increasing group of vodka drinkers in the United States. The broadcast is very interactive and is aimed at capturing in-the-know customers. The Absolut Vodka campaign was created by TBWA/Chiat/Day, the advertising agency of record for Absolut VODKA. 7. The In an Absolut World Campaign In 2007, Absolut Vodka began its In An Absolut World campaign in which the company posted various, often fanciful scenarios of what the target audience might think would constitute a perfect, or Absolut, reality. The campaign was handled by TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group. The In An Absolut World would elicit varying opinions and points of view of customers. It is designed to be an inspiring, humorous, and thought-provoking integrated campaign about what an Absolut World might look like and to initiate a discussion about both universal and everyday subjects, as well as to challenge consumers to express their own visions of the world. Its advertising campaign invites consumers to visualize a world that appeals to them one they feel may be more idealized or one that may be a bit fantastic. The campaign includes commercials and video clips as well as online ads, print ads, billboards and event marketing. Drinkers were invited to imbibe In An Absolut World, a fanciful, even surreal, place where common sense prevails and just deserts are always on the menu. For example, on planet Absolut, men can get pregnant, and lying leaders are exposed by their Pinocchio noses. In fact, Absolut was confronting the same problems as other market-leading brands in that everybody knows who they are, but what are they known for? Thus, The goal is to encourage a dialogue between customers and the brand. The ads proclaim, This is Absoluts view of the world; you respond, you react. Absolut ads aimed at minority consumers will also begin to feature the Absolut World theme. 7.1 Probable Marketing Objectives Since from 2003 to 2007 over 240 new brands of vodka came and many companies started focusing on the ultra-premium category, the marketing objectives of the In an Absolut World include robusting sales growth and re-establishing and re-cementing the Absoluts position in the vodka category in an extremely competitive environment. 7.2 Probable Communication/ Advertising Objectives The main communication of the In an Absolut World campaign is to provide the customers with an opportunity to interact, get involved and associated with the brand, since its customer survey found that the previous one never provided the opportunities for customers to interact and get involved with the brand. Furthermore, the campaign aimed at depicting that Absolut Vodka has a class of its own or a world of its own implicating that it is different and better than other brands. The idea is that Absolut Vodka is the quintessential vodka, the true vodka, and the standard by which you judge other things. 7.3 Target Market The target audience is 23 34 year urbanites. 7.4 Positioning Statement To inform urbanites that Absolut Vodka is the quintessential vodka, the true vodka, the standard by which consumers judge other Vodkas. 7.5 Creative Strategy The In an Absolut World advertising campaign requires that consumers imagine a world that appeals to them, something like a perfect world or a fantastic world, thus bringing about different opinions and points of view. Also it needs to these ads in countries worldwide with varying themes relevant to their region. 7.6 Creative Execution To achieve the creative strategy, they decided not only to show what an ABSOLUT WORLD looks like, but also to give consumers the chance to experience it in their daily lives. The idea was to publish the perfect newspaper and distribute it for free, with real editorial content that was entirely positive and interesting to read. Another idea was to perfect a taxi ride by supplying a fleet of free-of-charge Porsche taxis. The next idea was to make a unique experience at the nearest ATM cash machine by introducing the Happy Hour. 7.7 Media Strategy The campaign would be put in print ads, billboards, TV commercials, video clips as well as online ads (at absolut.com), and event marketing. Absolut turned its website into an online community where visitors can share and discuss their visions of an Absolut World, create and upload images, films, worlds, and sounds, create personal profiles; browse, comment, and develop the visions of others. 8. Evaluation of the In an Absolut World The campaign uses a combination of approaches in the major selling idea between creating a brand image, positioning and inherent drama. Absolut developed its strong, memorable identity through image advertising and positioned itself as the quintessential vodka in the consumers mind. The creative approach used in the campaign is appropriate for the target audience who is 25 34 year urbanites. The message can delivered to the target audience and executed in a combination of imagery and humor. For example, one of the ads shows an expectant couple and the husband is pregnant. Additionally, even though Absolut came up with many ads with different pictures, those ads were able to convey the message to the target audience effectively by using indirect headlines In an Absolut World as creative tactics for printing ads and TV commercials. Also, the message is short, clear, novel, and creative as well as provokes their thoughts. Most of the ads in the campaign use emotional appeal to attract the target audience while others create excitement and provoke thoughts. The ads and some TV commercials try to communicate with the target audience that people wish to see the world in a different manner according what an Absolut World means to them or their perceptions. For example, a TV commercial portrays a higher form of conflict resolution when protestors and police do a pillow war. In addition to creating the brand awareness, the campaign tried to break through the clutter by using both traditional and non-traditional advertising. The campaign has been put in a variety of media and on its Web site. The campaign also achieved one of the communication objectives of the brand is to provide the customers with an opportunity to interact, get involved and associated with the brand. By making the Web site more interactive for customers, Absolut creates a dialogue between the brand and customers and other visitors. Also, Absolut can get their data when those visitors and its customers create personal profile which can be used to develop marketing communications strategy in the future. Moreover, Absolut.com has become an online community where customers and visitors can disc

Mergers and Acquisitions in SME Lending

Mergers and Acquisitions in SME Lending CHAPTER 1 INTRODUCTION In the process of industrialization small business plays an important and economic growth. It increases per capital income and output, makes available employments for the labour market and usually promotes successful deployment of resources which are considered vital to steering of economic development and growth. It is presumed that the lower income segments of Nigeria benefit when SMEs have better access to finances because they alleviate poverty by creating more jobs and better wages. ( Emeni and Okafor 2008). In many of the developed economies and developing economies both have come to value, realise and appreciate small businesses. Being that small business are pioneering, well-organized, resourceful and allows fast decisions process to be taken because of their relative small size. They are major players in the process of industrialization and economic development. ( Ememi and Okafor, 2008) In most up-and-coming nation of the world, small and medium enterprises (SMEs) have become the vanguard of economic expansion. They create employment opportunities as the most significant employer of labour force; in addition they increase the nations per capital income and output invariably increasing the GDP by effective resource utilization. Also in large developed nations, SMEs plays a noteworthy role in influencing the economy. Taking China for example, SMEs are said to be accountable for sixty percent of the industrial output employing seventy-five percent of the workforce in the metropolitan centres. ( Anas A.Galadima, 2006). All over the world and in all country, government have come to realise the significant of this class of companies. And as such have originated all-inclusive policies to encourage, give confidence, support and promote the establishment of SMEs. Improvements in small and medium enterprise are a plus for employment generation, solid entrepreneurial base and encouragement for the use of local raw materials and technology. (Oladele, 2009). There are a lot of challenges that SMEs face in both the developed and developing countries and they are massive. One main aspect is financing, the ability to obtain and acquire loans. Most small businesses are not attractive prospects for banks. Berger et al. ( 1998) suggest that larger banks may be less predisposed than smaller banks with less complex structure, to supply credit to small businesses. Back home in Nigeria the talk is very similar with the on-going of other country. But of late the Bankers Committee intervened in 2001 with a scheme called the Small and Medium Industries Equity Investment Scheme (SMIEIS). The idea brought life and empowerment to SMEs discarding all other credit schemes which were not properly implemented. (Aina, O. 2007). Nigerian banking reform is a product of global effort and consolidation is one of its major achievement that everyone have welcomed happily. This consolidation wave has greatly enhance the average magnitude and size of banking institution generally. The mean size of the total assets of banks has increased by 439% from 2003 – 2009, recording =N=2767.78 billion to =N=14,923.00 billion banks total assets figure (CBN report 2009). Prior to the introduction of banking reform, the banking sector was repulsively undersized, small, weak and frail, leading to numerous and several economic setback. Besides the benefits related to consolidation on the supply of credit to small and medium enterprises, merger and acquisition have also increase the size of banks from small less complex establishment to conglomerate multinational companies in Nigeria. These includes mobilization of domestic savings, improved allocation of resources, elimination of deep-rooted inefficiency , mobilization of foreign savings and above all enhanced accessibility of small scale funding. But in all these what is less comprehensible, is the effect that bank MA has on the supply of credit to small businesses in Nigeria.(Emeni and Okafor, 2008). Related Literature Other related studies have established some well renowned facts on the effect of consolidation on small business lending. In a recent article Berger, Allen N., R. Demsetz and P. Strahan. (1999) suggest that consolidation is only valuable and favourable to a certain extent. The consequences of consolidation could have direct and also indirect effects. The direct effect being an increases in bank size, increase in market share and enhance bank performance, the indirect effect can be a reduction in the availability of financial services to small businesses. (Berger, Allen N. R. Demsetz and P. Strahan. 1999). Other studies Vera and Onji (2010) illustrate that because most small businesses depend greatly on less complex small banking institution for their principal source of funding, consolidation of the banking industry may reduce ease of access of loans to small business in the US. Earlier researchers find that small businesses have not been unfavourably affected by bank merger and acquisition on making credit available to small business (Peek and Rosengren 1995, 1998; Berger et al. 1995). This is because these studies relied on data up to the mid-1990, while data as at 1995-1997 being the peak of consolidation were not fully employed. This has proven to be of interest to further scrutinize whether the new wave of consolidation may affect small businesses differently. In view of this importance piece of information and the imperfection of the market mechanism to mobilise and allocate financial resources to socially desirable economic activities of any nation it is worthwhile to investigate the relationship between merger and acquisition and credit availability. Based on the above background, the enthusiasm and motivation of this research is to critically scrutinize and observe if there is any relationship, or connection between bank mergers and acquisitions as a resourceful solution to lending. This study, therefore, want to investigate and find evidence that consolidation between banks of diver structure and asset base that occurred as a result of the Nigerian banking reform of 2004, could negatively affect small business lending. This is the reason why we choose to examine the effect of MA to SMEs in Nigeria. Aim and Objective Aim The main purpose of this dissertation is to examine whether bank mergers and acquisitions are a resourceful solution to lending to SMEs. As a result the main research question is: Do banks mergers and acquisitions increase or decrease credit availability to SMEs? This leads to a number of sub-questions: Does financial performance in the banking sector adversely affected small business lending after MA occurs? What other factors affects or is responsible for credit availability to SMEs from the Nigerian banks? To present key findings and recommendation based on data analysis and information collected. Research Methodology There are several research methods that could have been used in this work, such as a Questionnaire based survey through the distribution of questionnaire. Carrying out direct interviews with Small business owner and Bank managers or loan officers is also an effective means to collection of data information. Since the main purpose of this study is to examine if bank mergers and acquisitions increase or decrease credit availability to SME, we will be using accounting based financial ratio analysis. The use of financial ratio in measuring a banks performance and its effectiveness to distinguish high-performance banks from others is quite common in the literature (Abdulla, 1994a; Samad, 2004a). Data Sample Ten Nigerian commercial banks which have effectively been consolidated with other smaller banks will be considered in this study over the period of 2000-2009 based on the following reasons: First, these banks are long established locally incorporated banks in Nigeria. Secondly they have been involved in the consolidation process from small bank to mega banks, passing through the premerger phase up to the post merger phase. Thirdly the period 2000-2009 effectively covers the span before consolidation and after consolidation. The data that will be used in this study is taken from Bank Scope. The annual financial statement of the top ten commercial banks based on their asset base. All the figures are expressed in Naira (=N=) the Nigeria indigenous currency. Since one of our aims is to examine whether the amount of small business lending is affected by the new consolidation legislation passed by Nigeria government on bank reform, we will also be comparing the figures from the statutory reserve. This is mandatory for all commercial banks in Nigeria to invest 10% of their profit before tax to Small and Medium Enterprise Equity Investment Scheme. It is more likely that we will capture the total amount of small business lending that is actually supplied to small businesses within Nigeria. Dissertation Structure The dissertation is split into five chapters: Chapter one is the introduction of the dissertation topic, related studies and the motivation for the choice of the dissertation Chapter two focuses on the Nigeria banking sector, how the banking sector has developed in Nigeria over the years. Covering the history of the Nigerian banking sector divided into four periods: the budding period, the expansion period, the consolidated period and the post-consolidated period. High lighting major financial developments from liberalisation that saw the existence of 87 banks to the consolidation of banks by the Central Bank of Nigeria deadline of 2005. Chapter three is a literature review on academic literature and analytical view on merger and acquisition and its theory in banking. This chapter aims at providing a complete picture of bank mergers and acquisitions (MAs) in the theory of banking and at offering economic evaluation and strategic analyses of the process. The main characteristics of this process is how it has affected lending to small business Chapter four introduces the Small and Medium Enterprises, what they are, why they exist. This Section will review some recent literature that is particularly relevant to the effect of bank consolidation on small business lending. Chapter five discusses the empirical results, in which the main findings of the performance of the banks during the period 2002 – 2009 are analysed. This last chapter, Chapter six concludes and highlights the limitations of the study and recommendations for the future research Summary We have been able to introduce the topic of the dissertation and the motivation behind why it was considered important to investigate funding of the small and medium enterprises. Small business play vital role in the process of industrialization and economic growth. It is presumed that the lower income segments of Nigeria benefit when SMEs have better access to finances because they alleviate poverty by creating more jobs and better wages. Developments in small and medium enterprise are a plus for employment generation, solid entrepreneurial base and encouragement for the use of local raw materials and technology. Governments all over the world have realised the importance of this category of companies and have formulated comprehensive public policies to encourage, support and fund the establishment of SMEs. The most worrying challenges facing SMEs in many developing countries is funding. In the next chapter we will be reviewing the Nigerian banking system. We will be looking at a brief history of the Nigerian banking system dividing its growth into four phases, and see how it has evolved from many smaller banks into fewer mega banks. We shall also be looking at the major regulators of this industry and see how they have effectively influence the actions that has lead to merger and acquisition in the banking industry. Also see how the merger and acquisition phase has influenced lending to the small business through the new monetary policies on SMEEIS and Microfinance banks to aid economic growth, which is the main aim of this dissertation.

“Psychosis and delusional states and their relationship with normal ano

According the fourth edition diagnostic manual of mental disorders (American Psychiatric Association, 2000), the category psychotic disorders (Psychosis) include Schizophrenia, paranoid (Delusional), disorganized, catatonic, undifferentiated, residual type. Other clinical types include Schizoaffective Disorder, Bipolar Affective Disorder/Manic depression, mania, Psychotic depression, delusional (paranoid) disorders. These are mental disorders in which the thoughts, affective response or ability to recognize reality, and ability to communicate and relate to others are sufficiently impaired to interfere grossly with the capacity to deal with reality; the classical and general characteristics of psychosis are impaired reality testing, hallucinations, delusions, and illusions. Mostly, these are used as defining features of psychosis even if there are other psychotic symptoms that characterise these disorders (L. Bortolotti, 2009). Delusion and hallucination in their different forms are the major symptom of psychotic disorders. There is a growing evidence however that these symptoms are not exclusively pathological in nature. The evidences show that both delusion and hallucination occur in a variety of forms in the general population. This paper presents and analyzes the relationship between the above major psychotic symptoms with normal anomalous experiences that resembles these symptoms in the normal population. Delusions are a symptom of psychiatric disorders such as dementia and schizophrenia, and they also characterize delusional disorders. Delusion is defined as a false belief based on incorrect inference about external reality that is firmly sustained despite what almost everyone else believes and despite what constitut... ...inds of individuals join such organizations, and can they be differentiated from people diagnosed with a psychotic disorder (Bhugra, 1996)?† These results support previous findings on two levels. First, they support the notion that there is a continuity of function between normality and psychosis, with `normal’ individuals (both non-religious and religious) being at one end of the continuum, the deluded individuals at the other extreme, and members of NRMs at the intersection. Indeed, even this classification is over-simplified, as is illustrated by the overlapping range of scores between the four groups. Second, it confirms the multidimensionality of delusional beliefs, since the NRMs and the deluded groups could be differentiated by their scores on the Distress and Preoccupation dimensions, but not on the Conviction dimension (McKenna and Orbach, 1999).

Double the Dose :: Feminist Feminism Gender Equality Papers

Double the Dose "Youz a hooooo! HO! Youz a hooooo! HO! I said dat youz a ho," screams the rapper Ludacris from my alarm clock radio at six o'clock in the morning. I slam the snooze button and curse myself for joining the army. I have physical training today. I jump out of bed and hurry to get dressed. Then, I run over to the training site and join the rest of my fellow classmates. These individuals are becoming very special friends to me. We run together; we do pushups and sit-ups together; we force each other to go further than the limit allows us; we yell at one another; and we feel pain together. The thing I love most about the army is that they aren't really supposed to classify us by any of our differences. As they say, we are one team fighting for a common goal. Yet, it was not so long ago that the military opposed of this type of mindset. Only recently has there been an initiative to integrate both sexes in the army. However, the step to combine men and women in the military doesn't necessari ly mean that bigot views and generalizations about the female gender are erased. In fact, as much as we would like to believe that we are improving as a society with the amount of laws and restrictions that we have against sexism, in truth, the double standards against women still lurk in the minds of many-unspoken but still heard. After an hour of training, I walk back to my dorm to take a shower and get dressed, but not in my regular school clothes-no way, today's Wednesday, the Battle Dress Uniform Day. I look at myself all the time in the mirror when I get dressed, but whenever it's Wednesday, I don't feel like the beautiful women I am supposed to be. For now, I am a man. No jewelry, hair pulled back, baggy camouflage clothes, and the strange feeling in my heart telling me that I'm being trained to kill. I spend the day walking around campus in my uniform trying to ignore the disgusted or confused looks I get from students. "Is she a dike?" I know many ask themselves because, of course, no 'real' woman would ever join the army. Sometimes I wonder myself if I'm a woman trying to be a man.

Killer Whale

What is a killer whale? A killer whale is considered a whale to most people, but its is actually the largest of all dolphins and one of the most superior predators in the world (Killer Whale, National Geographic). The scientific name for a killer whale is Orcinus Orca. The killer whale falls into the kingdom Animalia, the phylum Chordata, the class Mammalia, and the order Cetacea (Killer Whales , NOAA). Killer whales or orcas are one of the most intelligent species world. Orca’s are widely distributed in all parts of the ocean even the tropics (Diagram A).The estimated population of a killer whale is fifty thousand to about one hundred thousand. (7 Things About Killer Whales, Take Part) . Killer whales are solid black and white, they also have a gray patch on their back called a â€Å"cape† or a â€Å"saddle† . The top(dorsal) side of the dolphin is black, including the pectoral flippers. The bottom (ventral) side is mostly white. The oval white spots behind the eyes are called â€Å"eyespots†. The size of a killer whale varies depending on the location of the dolphin. Adult killer whale females are smaller than adult males.A killer whale has a fusiform body shape. A fusiform body shape has less drag, which means that it is an efficient swimmer. The pectoral fin of a killer whale, which is very similar to a human hand (Diagram B), is used to steer and the flukes, or tails, are used to stop. The dorsal fin is used to help stabilize the whale when it swims at high speeds it is also encircled by veins to help manage the body temperature. The killer whale’s eyes are on both sides of the head, its about the same size of the eyes of the cow. The ears are a tiny opening just behind the eyes.Covered by a muscular flap is the blowhole, this is what the killer whale breathes through. (Physical Characteristics, Sea World). The killer whale has four senses taste, touch, hearing and eyesight. Killer whales do have taste buds, they prefer a specific food fishes. A killer whale has a very well developed sense of touch. Orcas have great vision both in and out of water. A marine mammals eyesight is grater than a land mammals. Often in the darker sides of the ocean their eyesight becomes weak and make its difficult to see their prey, in this case they use their sound receptors to navigate.Orcas have very well developed hearing. Recent studies have shown that orcas can hear up to 100kHz. The lower jaw of the killer whale also acts as a sound receptor (Diagram C). Killer whales do not have a sense of smell because the olfactory nerves and olfactory lobes of the brain aren’t present. Since they are air breathing mammals that spend most of their time underwater a sense of smell wouldn’t really come to use. (Senses, SeaWorld) Killer whales reproduce sexually. A female killer whale is sexually mature when it reaches fifteen to sixteen feet. Males are sexually mature when they reach eighteen to twenty feet.Baby kil ler whales are called calves. The gestation process for calves is seventeen months. Calves are born throughout the year but mostly during the summer time. Calves are born every five years. A calf weighs around three hundred to four hundred pounds and is approximately eight feet long. (Reproduction and Gestation, WhalesBC). Orcas are very conservative of their young. (Killer Whales, National Geographic). Killer whale are highly active predators. Orcas eat a wide variety of species, such as squids, sea mammals, and fish. These dolphins are one of the top predators in the ocean.Orcas eat a wide variety of fish, like fishes from the surface, such as salmon, to bottom dwelling species, such as halibut. Some orcas feed on marine mammals like walruses, baleen whale, sea lion, seals, and sometimes sea otters. Its common for killer whales to eat varieties of fish and squids , but very rarely they eat sea mammals. Adult Orcas eat about two to four percent of their body weight in food every da y(Food Preferences and Resources, Sea World). That is approximately about one hundred fifty to three hundred pounds of food a day(Killer Whales, MarineBio. Net).Growing calves eat more they eat as much as ten percent of their body weight. Killer whale hunt in groups or â€Å"pods†. A pod is a bunch of individuals moving together as a group. A pod size is different in all areas of the globe. Male, female and calves are often grouped together in pods. Orcas often work together to surround a group of small prey before attacking. When hunting a bigger species such as a whale , the pod of dolphins would attack from several different angles all at once. Orcas are called killer whales because they tend to eat mostly whatever is in their ath. Orcas have very sharp, cone shaped teeth used to rip and tear prey. (Methods of Collecting Food, Sea World). Killer whales use echolocation sound wave to communicate. Echolocation is the location of objects by reflected sounds. This is used in d olphins and bats. This is what the killer whales rely on to hunt in the dark, communicate, and to navigate. Some sounds a killer whale make are jaw claps , echolocation clicks, low-frequency pops, pulsed calls, and whistles . The orca makes this sound by moving the air between the nasal sacs in the blowhole area.Humans have a lot of impact on killer whales. Humans have always been interested in learning abut the killer whale, but not much research could be found on them. The first image of a killer whale was found on a cave drawing in Norway, its about 9000 years old. There are often false myths about killer whales, and many times this misinformation leads to harm for the whales. Killer whales have been often hunted for their meats, organs, and blubber. Before 1981, six thousand killer whales were taken by Japanese , Norwegian, and Soviet whalers. (Human Impact, Sea World).Killer whales have many adaptations like diving, respiration, thermoregulation, and sleep. Orcas are very fast swimmers in the water. They can swim up to twenty eight miles per hour. They usually swim eight miles per hour. Killer whales maneuver well in the ocean. When near the surface the killer whale stays under water for thirty seconds or less. Killer whales are also known for their diving tactics. They can dive one hundred meters in the ocean. Killer whales also use thermoregulation. Thermoregulation is also the process of regulating body temperature.Orcas are very warm blooded their body temperature is similar humans. The large size of a killer whale keeps the whale warm. Under the orcas skin is a very thick layer of blubber which helps protect the amount of heat loss. Killer whales have a high metabolism, which also creates a lot of body heat. The orcas circulatory system assist in keeping the body temperature in place. The arteries contain warm blood from the core of the body and the veins contain cool blood, heat is often transferred from the arteries to the eins (Diagram D shows how this happens). Killer whales have been observed to rest or â€Å"sleep† for short periods of time sometimes as long as eight hours during the night. Calves have been observed to rest for a lesser period of time. (Adaptations, Sea world) Since Killer whales have no predator they could live fifty to eighty years. The only predators killer whale’s have are human (Killer Whales, NOAA). There are many causes to the death of killer whales, one cause is disease. Ulcers, tumors, skin diseases , heart disease, and respiratory issues.Some killer whale have been diagnosed with Hodgkin’s disease, this is a cancer of lymph tissue found in the lymph nodes, spleen, liver, bone marrow, and other sites. Orcas sometimes suffer from several infections. Parasites are another issue causing harm to the killer whales health. Some parasite are flukes, roundworm, and tapeworms. (Longevity and causes of death, Sea world) The killer whale, or orca, is the fastest of the marine mammals; i ts powerful tail flukes help propel it through the water. It is also the largest of all dolphins.Orcas can get very big, it is possible for then to weigh up to six tons. Some orcas grow twenty three to thirty two feet long. They have approximately forty to fifty cone-shaped teeth, that are up to four inches long. Not much is told about their age but some resources show that some killer whales that live in the wild are about thirty to eighty years old. Killer whales have a widely spread population they are found in all parts of the oceans. Orcas have a counter shaded color pattern, they have a solid black top, and a solid white bottom with an oval shaped white spot which is called an â€Å"eyespot† .The dorsal fin for adult male are triangle shapes and can be up to six feet high. On the other hand a female dorsal fin is slightly curved, and that can grow up to three feet high. Orcas are considered to be one of the top predators in the ocean. Killer whales eat a variety of fish , seals, whales, sea lions, squid, and seabirds. Research shows that killer whales are capable of ripping seals of ice. Whales hunt in a group called â€Å"pods†. There are two types of pods residential and transient. Residential prefer to hunt fish and transient prefer to hunt marine mammals.Orcas use echolocation to find food, this technique is also used by bats. Orcas give birth every three to five years in the wild. Females carry their young for seventeen months. Baby orcas or calves are born up to eight feet long and can weight up to four hundred pounds. Orcas are highly protective of their young. These â€Å"pods† communicate with different noises. Killer whales are very intelligent. There has never been a document case on a killer whale attacking a human. (Twenty interesting facts about killer whales, Angela W. LaFon)